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Marketing Your Company on Twitter: Where To Start?
What are you doing? Twitter, the social networking phenomenon utilized by Fortune 500 companies, small businesses, high school students, and everyone in between, was built to answer that simple, four-word question. The idea was to help users stay connected to those they know—and those they want to know—in 140 characters or less.
Since its launch, Twitter has evolved seamlessly into another question: What’s going on? Those new four words epitomize Twitter’s use—and usefulness—for companies interested in building a brand, communicating with current and prospective clients, and keeping up with industry news and trends: It allows those companies to learn, and share, what’s going on. Yet, despite seeing the Twitter icon everywhere from billboards to business cards, many companies aren’t sure where to start when it comes to connecting with an audience in this decidedly modern way.
Why Use Twitter?
If you don’t know the answer to this question, you have no business setting up a profile; that’s because you’ll likely use the site in a way that isn’t beneficial to your company or your customers. So—why use Twitter? Easy: because your clients do. And they’re already engaged in conversation that could directly affect your products, services, and bottom line. Opting out of this conversation is the equivalent of hanging up on a prospect; he or she won’t be calling back.
Whom Should You Follow?
Choosing a username that accurately reflects your business, and then following the steps Twitter outlines in its registration process, is easy and quick. Choosing whom to follow is a little more of an art. Remember that those you follow will usually follow you back, provided that you offer useful and entertaining information rather than blatant self-promotion. Use Twitter’s “Find People” tab to get to “Browse Suggestions.” Then research categories that relate to your business. You’ll quickly see who the movers and shakers are by the frequency and content of their posts (and number of followers), and you would do well to follow them. But also be on the lookout for prospective clients—those who could benefit from your expertise—and follow them as well. Finally, do a specific search for professional contacts you know offline.
The next obvious question is, “What should you post?” Keep reading our Twitter series for useful advice, tricks of the Twitter-trade (say that three times fast), and case studies of those who have gotten it right for answers you can use everyday.
Was this post helpful? We’d love your feedback, including some of the ways you use Twitter!
Photo credit: respres
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