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Archive for the Twitter Category » Blog Home

3 Tips to Get You Followed on Twitter—by the Right Audience

Now that you’ve decided to market your company on Twitter, it would be easy (and sleazy) to randomly follow as many people as possible in hopes that they will return the favor. The logic of the mass follow—i.e. that casting a wider net yields a heavier catch—is dated. It recalls the days when a local [...]

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Marketing Your Company on Twitter: Where To Start?

What are you doing? Twitter, the social networking phenomenon utilized by Fortune 500 companies, small businesses, high school students, and everyone in between, was built to answer that simple, four-word

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